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a Century of Excellence

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Prof. Echo Wen WAN



3917 4211
Prof. Echo Wen WAN

Academic and Professional Qualifications

  • B.A., Nanjing University, P.R. China
  • M.S., National University of Singapore, Singapore
  • Ph.D., Northwestern University, Evanston, Illinois


Received her B.A. in Economics at Nanjing University, Master in Information Systems at National University of Singapore, and a Ph.D. in Marketing at Northwestern University.

Research Interests

  • Self-Regulation (affect, self-control, green consumption, self-regulatory depletion, public health, and consumer well-being)
  • Cognitive and Meta-Cognitive Process in Information Processing
  • Social Exclusion and Consumer Behavior
  • Anthropomorphism and Marketing


Refereed Journal Publications

  • Ding Ying, Echo Wen Wan, and Jing Xu (forthcoming), “Will Broad Identity Increase Preference for More Advanced Products? The Impact of Social Identity Framing on Consumer Choice,” Journal of Consumer Psychology.
  • Wan, Echo Wen, Rocky Peng Chen, and Liyin Jin (2017), “Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference,” Journal of Consumer Research, 43 (6), 1008-1030
  • Chen, Rocky Peng, Echo Wen Wan, and Eric Levy (forthcoming), “The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Brands”, Journal of Consumer Psychology.
  • Wan, Echo Wen, Kimmy Chan, and Rocky Peng Chen (2016), “Hurting or Helping? The Effect of Service Agents’ Workplace Ostracism on Customers’ Service Perceptions,” Journal of the Academy of Marketing Science, 44, 746-769.
  • Wan Echo Wen, Jing Xu, and Ying Ding (2014), “To Be or Not To Be Unique? The Effects of Social Exclusion on Consumer Choice,” Journal of Consumer Research, 40 (6), 1109-1122.
  • Duclos Rod, Echo Wen Wan, and Yuwei Jiang (2013), “Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking,” Journal of Consumer Research, 40 (June), 122–135.
  • Wan Echo Wen and Derek D. Rucker (2013), “Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing,” Journal of Consumer Research, 39 (February), 977–992.
  • Chan Kimmy and Echo Wen Wan (2012), “How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism,” Journal of Marketing, 76 (January), 119–137.
  • Wan Echo Wen and Nidhi Agrawal (2011), “Carry-Over Effects of Self-Control on Decision-Making: A Construal Level Perspective,” Journal of Consumer Research, June (1), 199–214.
  • Wan Echo Wen, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson (2010), “The Effect of Regulatory Depletion on Attitude Certainty,” Journal of Marketing Research, 47 (3), 531–541.
  • Agrawal Nidhi and Echo Wen Wan (2009), “Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages,” Journal of Consumer Research, 36 (3), 448–462.
  • Wan Echo Wen, Jiewen Hong, and Brian Sternthal (2009), “The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments,” Journal of Consumer Research, 35 (6), 1026–1038.
  • Wan Echo Wen and Brian Sternthal (2008), “Regulating the Effects of Depletion through Resource Monitoring,” Personality and Social Psychology Bulletin, 34 (1), 47-60.


  • Best Working Paper Award, Association For Consume Research North America Conference, 2016
  • Faculty Outstanding Researcher, 2015
  • Marketing Science Institute Young Scholar 2013
  • Research Output Prize, University of Hong Kong, 2010
  • Haring Symposium Fellow, 2006
  • Northwestern University Fellowship, 2003-2007
  • National University of Singapore Fellowship, 2000-2002

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