Ph.D. Marketing, Stanford University Graduate School of Business
Jayson Jia’s research is on the structure of risk, pleasure, and connections. These interests descend from three research traditions; behavioral decision making research on risk and uncertainty; psychology research on the nature of pleasure and utility; and big data research on the structure of social connections and experiences. Methodologically, his recent work has used mobile phone networks as a population-scale experimental platform. His research has been published in Management Science, Journal of Consumer Research, Journal of Personality and Social Psychology, Psychological Science, and Journal of Experimental Psychology: General, and has received popular media coverage by outlets such as the Wall Street Journal, MSN, and Harvard Business Review.
Major Grants and Awards
2016 RGC GRF Grant (#17506316), Principal Investigator (USD 125,000)
2015 Major Program of National Natural Science Foundation of China (#71490722), Co-Investigator (USD 375,000)
2014 RGC Early Career Scheme (#27500114), Principal Investigator (USD 73,200)
2012 Alden G. Clayton Doctoral Dissertation Award (Sole Winner), Marketing Science Institute
Jia, Jayson S., Jianmin Jia, Christopher Hsee, and Baba Shiv (2016), “The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence from Post-Earthquake Mobile App Data,” Psychological Science, Forthcoming.
Jia, Jayson S., Uzma Khan, and Ab Litt (2015), “The Effect of Self-Control on the Construction of Risk Perceptions”, Management Science, 61(9), 2259-2280.
Jia, Jayson S., Baba Shiv, Sanjay Rao (2014), “Product-Agnosia: How Increased Visual Scrutiny Reduces Product Distinctiveness”, Journal of Consumer Research, 41(2), 342-360.
Dai, Xianchi, Ping Dong, Jayson S. Jia (2013), “When Does Playing Hard To Get Increase Romantic Attraction?” Journal of Experimental Psychology: General.
Tormala, Zakary, Jayson S. Jia, Michael I. Norton (2012), “The Preference for Potential”, Journal of Personality and Social Psychology, 103(4), 567-583. (Lead Article)
Selected Working Papers
“The Impact of Pre-experiences on the Enjoyment of Multi-part Experiences” Jayson S. Jia, Baba Shiv
“Predicting Response Behavior with Mobile Metadata” Jayson S. Jia, Xianchi Dai, and Jianmin Jia
“Hedonic Combinatorics: How Framing Products as Bundles Changes Enjoyment”^
Ke Zhang* and Jayson S. Jia*
“The Taste of a Bad Deal: How Transaction Utility Affects Experience Utility” Jayson S. Jia, Baba Shiv
“The Impact of Risk Experiences on Social Network Structure” Jayson S. Jia, Jianmin Jia, Xin Lu, Nicholas Christakis
“The Persuasive Advantage of Change”
Daniella Kupor*, Jayson S. Jia*, Zakary Tormala