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Dr. Michael He JIA


Assistant Professor

3917 8309
Dr. Michael He JIA

Academic and Professional Qualifications

  • Ph.D., Marshall School of Business, University of Southern California
  • M.A., Nanjing University
  • B.A., Nanjing University


He (Michael) Jia joined the University of Hong Kong in 2016. His research focuses on marketing-related visual cues, product and brand management, and construction and consequences of risk perception. He has won the 2015 ACR-Sheth Foundation Dissertation Award (co-winner) and 2016 AMS-Mary Kay Dissertation Proposal Competition (sole winner).


  • Winner, AMS-Mary Kay Dissertation Proposal Competition, Academy of Marketing Science, 2016
  • Co-Winner, ACR-Sheth Foundation Dissertation Award, Association for Consumer Research, 2015
  • USC Graduate School Dissertation Completion Fellowship, University of Southern California, 2015
  • PDMA-UIC Innovation Doctoral Consortium Research Award of Excellence, Product Development and Management Association & University of Illinois at Chicago, 2014


  • Eisingerich, Andreas B., Hae Eun Chun, Yeyi Liu, He (Michael) Jia, and Simon J. Bell (2015), “Why Recommend a Brand Face-to-Face but not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth,” Journal of Consumer Psychology, 25 (1), 120–128. (Equal Authorship)

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