Skip to content Skip to main navigation

Academic Areas

Building on
a Century of Excellence

Marketing

Back

Dr. Michael He JIA

Marketing

Assistant Professor

3917 8309
Dr. Michael He JIA

Academic and Professional Qualifications

  • Ph.D., Marshall School of Business, University of Southern California
  • M.A., Nanjing University
  • B.A., Nanjing University

Biography

He (Michael) Jia joined the University of Hong Kong in 2016. His research focuses on marketing-related visual cues, product and brand management, and construction and consequences of risk perception. He has won the 2015 ACR-Sheth Foundation Dissertation Award (co-winner) and 2016 AMS-Mary Kay Dissertation Proposal Competition (sole winner).

Awards

  • Winner, AMS-Mary Kay Dissertation Proposal Competition, Academy of Marketing Science, 2016
  • Co-Winner, ACR-Sheth Foundation Dissertation Award, Association for Consumer Research, 2015
  • USC Graduate School Dissertation Completion Fellowship, University of Southern California, 2015
  • PDMA-UIC Innovation Doctoral Consortium Research Award of Excellence, Product Development and Management Association & University of Illinois at Chicago, 2014

Publications

  • Eisingerich, Andreas B., Hae Eun Chun, Yeyi Liu, He (Michael) Jia, and Simon J. Bell (2015), “Why Recommend a Brand Face-to-Face but not on Facebook? How Word-of-Mouth on Online Social Sites Differs from Traditional Word-of-Mouth,” Journal of Consumer Psychology, 25 (1), 120–128. (Equal Authorship)

Back to top

Back to top

Join FBE Mailing List

* Required Field











IMPORTANT POINTS TO NOTE

  • Fill in all required fields *.
  • Please make sure all the above personal data is correct and you are strongly encouraged to notify the Faculty of Business and Economics of The University of Hong Kong via email: fbealumni@hku.hk if there are any changes in your contact information.

Personal Data Collection

The Faculty of Business and Economics will send you information related to the Faculty including news, event updates, newsletters and/or promotional information through the personal data which you have provided. The Faculty will keep all personal data strictly confidential and will not provide contacts in any form to a third party. If you do not wish to receive information from the Faculty, please contact fbealumni@hku.hk.