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Academic Programmes

Building on
a Century of Excellence

Course Information

Course Information

  1. Chinese Business and Marketing (6 credits)

    This course begins with an overview of the China business environment and macro-/micro-environmental factors, followed by the analysis of Chinese business practice, cultural value, consumer behaviour, manufacturing and servicing industries’ development, etc. Practical China business management issues including corporate culture, people management, quality management, etc. will be discussed. Besides, various marketing techniques in China including brand management, marketing strategy, marketing research, etc. will also be explored during the course.

  2. The China Economy: Implications for Global Business (6 credits)

    This course begins with an overall understanding of China’s recent economic development and the role of Hong Kong, followed by deeper analysis of the major sectors such as external trade and investment, industry and technology, finance and other services, the labour force and human resources. It will end with some specific current economic issues such as the internationalization of the renminbi, China’s investments overseas, Shanghai's free trade zone, etc.

Schedule:

Two weeks in Hong Kong and two weeks in Shanghai

Assessment:

Students will be assessed in each course according to the following scheme:

  • FBEC2001 China Business and Marketing (6 credits)

    15% Participation in class, guest lectures and site visits, 40% Test, 25% Group project presentation, 20% Group project written report

    Reference: Course Outline (2014)

  • FBEC2002 The China Economy: Implications for Global Business (6 credits)

    15% Participation in class, guest lectures and site visits, 40% Test, 25% Group project presentation, 20% Group project written report

    Reference: Course Outline (2014)

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